Identify profitable niche markets
Is there sufficient search traffic to indicate demand?
Worldwide there is an increase in popularity concerning the major products of our web shop. As we see the evolution throughout the years
our products only gained popularity. Especially Frangipane and speculoos. A potential growing market would be speculoospasta. If we evaluate the prognosis we can conclude that the sales will increase for the future. If we build our web shop there will be international interest for our products, and there will be sufficient search traffic for our web shop.
our products only gained popularity. Especially Frangipane and speculoos. A potential growing market would be speculoospasta. If we evaluate the prognosis we can conclude that the sales will increase for the future. If we build our web shop there will be international interest for our products, and there will be sufficient search traffic for our web shop.
In our land of origin(Belgium), we can see that the interest in our products is much higher . if we compare the results we can see that products with the highest search rates are: speculoos and waffles. In the international research these had one of the lowest search results. We can also see that in the years 2005 till 2009 the search rate staggers. In 2010-2012 it boomed. If we look at the prognosis, we can conclude this trend will continue. Ebay pulse and Amazon are not niche type finder we could use, as we sell a low budget, non educational product. Google trends was the best solution to find our niche for the web shop.
Proven internet buyers
For the research if there are any proven internet buyers I’ve researched the popularity of hyper and supermarkets web shops. Our product that we sell is nutrition, and there aren’t any specific bakery based web shops. A prove that our niche is viable. We compared the two major nutrition web shops collishop and Carrefour online. We can conclude that there is a healthy portion of interest in online buying. As so there will also be an interest in our web shop.
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