Our webshop is ready for customers
Target your audience
Lotus Bakeries is active in the B2B and the B2C world. It is important that both of these markets are handled separately.
For the professional clients of Lotus, the webshop might be a little less interesting because a healthy business relationship can not be build online. Yet it is important for Lotus to mention that they are active in this market and businesses can easily contact them for more information.
The webshop is targeted especially on the B2C market. A lot of these customers buy their products in the supermarket or BRIC-shops, but we believe that we can get them to buy on the internet. We can offer them lower prices than supermarkets and we can organize marketing campaigns that is targeted directly to our product. This will surely convince customers to buy Lotus cookies online.
Within the B2C market Lotus is very popular with families with children and older people.
Customer needs
Customers are always looking for an easy and cheap way to do their shopping. As we can deliver the products at home at a cheaper price than that of a regular supermarket, we surely apply to this request. If the customer has any complaints or wants to tell us something about the products, he can easily leave comments on our website or our social media pages. This way we can start interacting with our customers and build a positive relationship with them.
Market Cross-platform
We are active on all social media, and will upload videos. We also have a lotus shop and will do some guerilla marketing, in which we will try to get people to interact on our site and social media. More on this can be found in Activity 20.
Build trust
As mentioned before we will try to start a very interactive way to communicate with our customers. A blog will be posted online, people will be able to tweet or facebook about us and our products. This will surely get positive as negative feedback from our customers. If we can play our cards right and react on a professional way on this feedback, and take action to improve our service and products we will surely build more trust among our customers.
Lotus Bakeries is active in the B2B and the B2C world. It is important that both of these markets are handled separately.
For the professional clients of Lotus, the webshop might be a little less interesting because a healthy business relationship can not be build online. Yet it is important for Lotus to mention that they are active in this market and businesses can easily contact them for more information.
The webshop is targeted especially on the B2C market. A lot of these customers buy their products in the supermarket or BRIC-shops, but we believe that we can get them to buy on the internet. We can offer them lower prices than supermarkets and we can organize marketing campaigns that is targeted directly to our product. This will surely convince customers to buy Lotus cookies online.
Within the B2C market Lotus is very popular with families with children and older people.
Customer needs
Customers are always looking for an easy and cheap way to do their shopping. As we can deliver the products at home at a cheaper price than that of a regular supermarket, we surely apply to this request. If the customer has any complaints or wants to tell us something about the products, he can easily leave comments on our website or our social media pages. This way we can start interacting with our customers and build a positive relationship with them.
Market Cross-platform
We are active on all social media, and will upload videos. We also have a lotus shop and will do some guerilla marketing, in which we will try to get people to interact on our site and social media. More on this can be found in Activity 20.
Build trust
As mentioned before we will try to start a very interactive way to communicate with our customers. A blog will be posted online, people will be able to tweet or facebook about us and our products. This will surely get positive as negative feedback from our customers. If we can play our cards right and react on a professional way on this feedback, and take action to improve our service and products we will surely build more trust among our customers.
“This website is a school project and for educational purposes only. You can not buy any product or service on it. All information on this website is fictitious. (c) Artevelde University College, 2012, Ghent, Belgium “